Good PR starts with a better story.

Good PR isn’t about sending more pitches. It starts with understanding what your business has to say, why it matters, and who should know.

Hyde & Seek was built around that idea.

After a decade in PR, Jasmin Hyde had seen that the best work didn’t come from volume. It came from getting the right story to the right people, and never forgetting there are humans on both sides of it. If a story wouldn’t make you care, why would anyone else?

The same problem kept showing up from both directions: journalists frustrated by terrible pitches from PR people, and clients frustrated by communications that created activity without actually changing anything for the business.

Hyde & Seek was founded to close that gap. We bring together ex-journalists, brand strategists and senior PR professionals to help clients find the stories worth telling, shape them properly and get them in front of the people who matter.

Today, we’re a senior-led PR agency working with businesses that understand credibility has real commercial value.