How Strata Savvy turned specialist expertise into national earned media authority
How we helped Strata Savvy founder Kate Yeowart turn deep strata expertise into national consumer and trade media authority.
The challenge
Strata Savvy helps owners and managers navigate strata through education, resources, and consulting. Founder Kate Yeowart had deep, hard-won expertise, but her profile sat largely inside the strata industry.
Millions of Australians live in strata properties, yet the people with genuine practitioner experience are rarely the ones explaining the issues in national media.
The challenge was to take Kate’s expertise beyond the industry, build her profile as a credible source for journalists, and put Strata Savvy in front of more apartment owners and industry stakeholders.
The strategy
We took Kate’s specialist knowledge to the places where strata intersects with everyday life: housing affordability, the rental market, insurance commissions, planning reform, and the practical realities of apartment ownership.
Rather than keeping her expertise inside trade media, we combined specialist and consumer coverage. Industry commentary built authority through titles including Insurance News and Flat Chat, while owner-focused stories took that expertise to much broader audiences.
One of those stories used a real apartment owner’s experience to explain the consequences of a strata dispute, giving a technical issue a clear human dimension. The story ultimately ran across four outlets.
The approach was simple: turn specialist knowledge into stories ordinary apartment owners could understand, while keeping Kate’s credibility as a practitioner at the centre.
The results
Across the three-month engagement, Hyde & Seek secured 10 published media placements with an estimated cumulative reach of 3.43 million.
Coverage reached both consumer and specialist audiences through Yahoo Australia, Yahoo New Zealand, YourLifeChoices, Seniors Discount Club, Insurance News, and Flat Chat.
The program also helped build relationships with journalists across the AFR, Yahoo, and The Age, creating a stronger media network around Kate and her expertise.
- 10 published media placements in three months
- 3.43 million estimated cumulative media reach
- LinkedIn impressions grew around 10x during the engagement
- Google Search impressions and clicks more than doubled
- Verified 5/5 client review on Clutch
Engagement: Hyde & Seek Communications. Scope: media strategy, story development, expert commentary placement, and journalist relations, May to July 2026.
Impact
“The engagement resulted in national media coverage across Yahoo and other outlets, including a 10x increase in LinkedIn impressions and a more than 2x boost in Google Search clicks.”
Kate Yeowart Founder, Strata Savvy
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