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Insights

Perspectives on PR, reputation, earned media, and how organisations build credibility now.

Editorial image for Hyde & Seek insight on what B2B tech companies can pitch to media without a funding round
Insights

No funding round? What B2B tech companies can actually pitch to media

By Carla Montemayor 4 min read

Editorial image for Hyde & Seek insight on diagnosing whether an idea is a story
Insights

Why “it isn’t a story” is useful feedback

By Jasmin Hyde 3 min read

Insights

72% of journalists say most PR pitches aren’t relevant. Here’s what they actually want.

By Jasmin Hyde 4 min read

Editorial image for Hyde & Seek insight on internal narrative alignment and brand credibility
Insights

If your team doesn’t buy the story, neither will the market

By Jasmin Hyde 3 min read

Editorial image for Hyde & Seek insight on human judgement in AI-assisted communications
Insights

AI makes output cheap. Judgement is the advantage.

By Jasmin Hyde 3 min read

Editorial image for Hyde & Seek article explaining storysensing in public relations
Insights

Storysensing

By Jasmin Hyde 3 min read

Editorial image for Hyde & Seek insight on measuring public relations effectiveness beyond impressions
Insights

Forget impressions. Here’s what PR should actually measure.

By Jasmin Hyde 4 min read

Insights

What does AI say about your brand?

By Jasmin Hyde 7 min read

Insights

Not every announcement needs a press release

By Jasmin Hyde 5 min read

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