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Hyde & Seek contributes commentary on PR strategy, earned media, trust, reputation, and AI, with analysis, interviews, and bylines across national and industry media.
Featured commentary
Selected media commentary on communications, trust, reputation and public response.
SMH / The Age
Reputation
01
Jasmin Hyde comments in The Sydney Morning Herald and The Age on the communications and reputation lessons from a high-profile digital rollout.
Read in The Sydney Morning Herald →Commentary & analysis
Columns, interviews and expert commentary on the changing relationship between organisations, journalists, technology and audiences.
Telum Media · The Earned View
On who funds journalism, Australia’s News Bargaining Incentive and why media sustainability is now PR’s problem.
Read The Earned View →Telum Media · The Earned View
Commentary on the renewed value of earned media and the tension between quality, scale and traditional PR measurement.
Read The Earned View →Flying Solo
A practical conversation about earned-media strategy for founders and smaller businesses.
Listen on Flying Solo →Mumbrella
Senior PR voices assess whether Astronomer’s response represented smart crisis communications.
Read on Mumbrella →PR Daily
Analysis of how credible action, transparency and purpose-led communications can rebuild audience trust.
Read on PR Daily →B&T ·
Jasmin Hyde on using data, intuition and generative AI to identify the stories audiences are already engaging with.
Read on B&T →Inside Small Business
From confusing press with proof to leaving PR until after the raise.
Read on Inside Small Business →Ticker News
On using AI to strengthen brand communications without sacrificing authenticity or credibility.
Read on Ticker →Mumbrella
Why newsroom judgement and earned-media thinking remain critical inside modern PR teams.
Read on Mumbrella →Selected coverage of appointments, client work and agency developments.
Campaign Asia · Move and win roundup · 25 May 2026
Coverage of the Salesforce ANZ Partner of the Year’s appointment of Hyde & Seek to support earned media, executive positioning and APAC market visibility.
Read on Campaign Asia →Telum Media · 20 July 2026
Frances Adcock joins as Senior Account Manager, strengthening the agency’s senior-led model.
Read on Telum Media →The PR Post · 20 July 2026
Coverage of the appointment and what it adds to the agency’s senior bench.
Read on The PR Post →