Menu Close
Digital PR & AI visibility
People are already Googling your business and asking AI tools about it. What comes back can shape whether they trust you, shortlist you or keep looking.
We earn the independent media coverage and expert commentary that gives search engines, AI tools and the people using them better information about who you are, what you do and why you’re credible.
Before they meet you
Potential customers Google you. Journalists search your name before committing to an interview. Prospects check whether anyone credible knows who you are and what they say about you. Increasingly, they’re also asking AI tools to research, compare and recommend.
What comes back becomes part of the decision.
If most of what they find comes from your own website, LinkedIn and marketing, they’re only getting your version of the story. Hyde & Seek helps build the independent side of the picture through earned media, credible brand mentions and expert commentary.
Earned media gives people and AI tools independent sources to find when they research your business. It can also strengthen what appears in search, without pretending PR is a substitute for SEO.
Capabilities
Get featured in outlets your customers actually read.
We find the stories, expertise and commercial moments inside your business that journalists care about, then take them to the right media to earn their place, never pay for it.
The goal isn’t coverage for its own sake. It’s building independent evidence that your business is relevant, credible and worth paying attention to.
Help your people become known and respected for what they know.
We work with founders and senior leaders to sharpen what they should be known for, develop perspectives worth sharing and put their expertise into relevant media conversations.
Over time, that means your executives aren’t just talking about the industry. They become people journalists seek out when the industry is being talked about.
What gets published about you sticks around.
A good piece of earned media doesn’t disappear when the news cycle moves on. It becomes something customers, journalists and investors can find months or years later.
Build enough of that independent coverage over time and the picture people find when they research your business starts to look much more like the business you’ve actually built. It also gives search engines and AI tools credible third-party information to work with.
Proof
The effect should extend beyond the coverage itself.
“The engagement resulted in national media coverage across Yahoo and other outlets, including a 10x increase in LinkedIn impressions and a more than 2x boost in Google Search clicks.”Kate YeowartFounder, Strata Savvy Read the Strata Savvy case study →
To be clear
We’re not an SEO agency.
We don’t provide technical SEO, engineer websites for rankings or promise to get your business cited by ChatGPT.
Our job is to give people something credible to find: independent media coverage, brand mentions and recognised experts talking about subjects they genuinely know.
If you already work with an SEO partner, or an AEO partner doing the same for AI search, we complement that work rather than replace it.
Who it’s for
Digital PR matters most when credibility matters to the buying decision.
We primarily work with businesses across technology, AI and B2B SaaS; healthcare and healthtech; fintech, finance and professional services; property and proptech; and purpose and impact.
Typically, the business itself is already moving. The gap is that its external profile hasn’t caught up yet.
FAQ
The fundamentals haven’t changed. You still need a good story, credible spokespeople and journalists who think what you have to say is worth covering.
What has changed is what happens next.
A piece of earned media can influence what someone finds when they Google your business, what appears around your executives and what information AI tools have available when answering questions about your company or category.
Digital PR takes that wider effect seriously. The coverage itself is not the end result. We also think about what that independent coverage gives people, search engines and AI tools to find later.
By giving search engines and AI tools more credible third-party information about your business.
Earned coverage, brand mentions, expert commentary and relevant links all add to what’s publicly available about you beyond your own website.
That can support search and AI visibility, but it isn’t technical SEO or AEO. We’re building the independent evidence those systems can find, not controlling what they do with it.
It can contribute, but nobody credible should promise that a particular PR campaign will make ChatGPT recommend your business.
AI systems draw on a wide range of information, and the way individual platforms retrieve, rank and cite sources continues to change.
What we can do is build a stronger independent picture around your business through credible coverage, consistent brand mentions and recognised experts. That gives people and AI tools more reliable information to find and understand.
Because you saying you’re good is marketing. Someone independent deciding you’re worth covering is evidence.
Earned media gives buyers, partners, investors and other stakeholders a third-party reference point for your business. It can establish expertise, demonstrate relevance and build familiarity before someone ever speaks to you.
That credibility matters when people, and increasingly the AI tools they use, research businesses before making a decision.
If people look you up and most of what they find comes from you, there may be an earned visibility gap worth fixing.
We work with a small number of clients at any one time. If what we do sounds relevant, we’d welcome a conversation.
Start a conversation →Not sure what PR costs? See how we work, and what we charge →